GoHighLevel Pricing 2026: Plans, Costs and the Founder Plan
GoHighLevel has one of the most talked about pricing pages in the agency world, and in 2026 it changed again. The old Agency Pro tier is now the Founder plan, there are new AI Employee add-ons, and the difference between the plans matters more than ever once you understand what rebilling actually unlocks. This is a plain-English breakdown of what GoHighLevel costs in 2026, what each plan really gives you, and which one most agencies should be on.
All prices below come straight from HighLevel's official pricing page and are current for 2026. One thing to know up front: your plan fee is not your only cost. Phone calls, text messages, email sending and AI usage are billed separately on top of your plan, the same way they are for every CRM that bundles those tools. We will cover those extras too, so there are no surprises.
How much does GoHighLevel cost in 2026?
GoHighLevel costs $97 a month for the Starter plan, $297 a month for the Unlimited plan, and $497 a month for the Founder plan (formerly Agency Pro). There is also a custom-priced Enterprise plan for larger operations. Every plan includes a 14-day free trial, and paying annually gives you roughly two months free, since the yearly price is ten times the monthly one.
The GoHighLevel plans explained
Starter plan: $97 a month
The Starter plan is $97 a month, or $970 a year. You get 3 sub-accounts, unlimited contacts and users, 24/7 support, and the full set of core features: CRM, funnels and websites, email and SMS marketing, calendars, pipelines, forms and automations. For a solo operator or an agency with a handful of clients, this has everything you need to run and deliver work. The only real ceiling is the 3 sub-account limit, which is what pushes most people to the next tier.
Unlimited plan: $297 a month
The Unlimited plan is $297 a month, or $2,970 a year, and it is where most growing agencies land. It adds unlimited sub-accounts, so you can onboard as many clients as you want, and it lets you rebill phone, email and other usage to your clients at cost. You also get basic API access. HighLevel marks this as its most popular plan, and for good reason: the jump from 3 sub-accounts to unlimited usually pays for the upgrade many times over the moment you take on your fourth client.
Founder plan: $497 a month (formerly Agency Pro)
The Founder plan is $497 a month, or $4,970 a year, and in 2026 HighLevel renamed the old Agency Pro tier to Founder. You may still see it labelled Agency Pro or Pro in a few places while the rename rolls out, but it is the same top self-serve tier. On top of everything in Unlimited, it unlocks the three things serious agencies buy it for. First, rebilling with a markup, so usage like calls and SMS becomes a profit center instead of a pass-through. Second, SaaS Mode, which lets you package HighLevel as your own branded software and sell subscriptions to clients. Third, the new Founders Club and HighLevel Partner Network access that were announced at LevelUp 2026, which you can read about in our full LevelUp 2026 recap. If you plan to run HighLevel as a product and not just a tool, this is the plan.
Enterprise plan: custom pricing
Enterprise is custom-priced and built for high-volume operations and larger teams. It adds a dedicated customer success and account manager, custom development, a dedicated Slack channel, higher API limits, quarterly business reviews, a white-label mobile app, and HIPAA compliance. If you need any of those, especially HIPAA for healthcare clients or your own branded app in the app stores, you contact HighLevel's sales team for a quote.
What about the AI Employee add-ons?
The big 2026 addition is AI. On top of your plan, HighLevel offers AI Employee add-ons that run voice, chat, content and booking agents for you. There are two levels: the AI Employee Growth plan at $50 a month per sub-account, and the AI Employee Unlimited plan at $97 a month per sub-account. They are optional, they sit on top of your base plan, and you only pay for the sub-accounts you switch them on for. HighLevel leaned heavily into AI across the whole platform this year, including the upcoming native Project Management tool, and the AI Employee is how most of that reaches your day-to-day work.
The hidden costs most people miss
Two things catch new users out. First, usage fees. Calls, text messages and emails are billed by consumption through HighLevel's phone and email system, and AI features consume credits. These are genuinely usage-based, so a quiet month is cheap and a heavy sending month costs more, but they are separate from your plan fee. Second, rebilling only becomes a profit center on the Founder plan. On Starter and Unlimited you can pass usage to clients at cost, but only on Founder can you add a markup. If reselling usage is part of your model, that single difference should decide your plan.
Which GoHighLevel plan should you choose?
Here is the simple rule. If you are a solo operator or have up to three clients, start on Starter at $97. The moment you need a fourth sub-account or you are onboarding clients regularly, move to Unlimited at $297, which is where most agencies live. Upgrade to Founder at $497 when you want to sell HighLevel as your own software through SaaS Mode, or mark up usage for profit. Enterprise is for when you need dedicated support, HIPAA or custom development. When in doubt, Unlimited is the safe default, and you can always upgrade as your rebilling and SaaS plans mature.
GoHighLevel plans compared
| Feature | Starter $97 | Unlimited $297 | Founder $497 |
|---|---|---|---|
| Sub-accounts | 3 | Unlimited | Unlimited |
| Rebill usage to clients | No | At cost | With markup |
| SaaS Mode | No | No | Yes |
| API access | Core | Basic API | Full |
| Best for | Solo, up to 3 clients | Growing agencies | Selling your own software |
Ready to try it? You can start your 14-day HighLevel free trial here and test the plan that fits before you commit. And if the real question is not which plan but who will build and run it, that is what we do. GHLStarboys was named among HighLevel's 2026 LevelUp award winners, and our 350+ experts across 1,200+ agencies set up accounts, funnels, automations and SaaS Mode so you get value from day one. Book a free growth call or take our LevelUp offer to put a dedicated team on your account.
Disclosure: the HighLevel link above is an affiliate link. GHLStarboys may earn a commission if you sign up through it, at no extra cost to you. HighLevel is the provider of the platform and sets all prices.
Frequently asked questions
How much does GoHighLevel cost per month in 2026?
GoHighLevel costs $97 a month for Starter, $297 a month for Unlimited, and $497 a month for the Founder plan. Enterprise is custom-priced. All plans include a 14-day free trial, and annual billing works out to roughly two months free.
What is the difference between the GoHighLevel plans?
Starter gives you 3 sub-accounts and all core features. Unlimited removes the sub-account limit and lets you rebill usage to clients at cost. Founder adds rebilling with a markup, SaaS Mode so you can sell HighLevel as your own software, and Partner Network access. Enterprise adds dedicated support, HIPAA and a white-label mobile app.
What is the GoHighLevel Founder plan?
The Founder plan is HighLevel's $497 a month top self-serve tier, renamed in 2026 from Agency Pro. It is the plan that unlocks SaaS Mode, rebilling with a markup, and the Founders Club and Partner Network. You may still see it labelled Agency Pro or Pro in some places during the rename, but it is the same tier.
Is there a GoHighLevel free trial?
Yes. Every GoHighLevel plan comes with a 14-day free trial, so you can set up your account and test the features before you are billed. You can start a trial on any tier and upgrade or downgrade later as your needs change.
How much does the GoHighLevel AI Employee cost?
The AI Employee is an optional add-on on top of your plan. The Growth plan is $50 a month per sub-account and the Unlimited plan is $97 a month per sub-account. You only pay for the sub-accounts you enable it on.
Which GoHighLevel plan is best for a new agency?
Most new agencies should start on Unlimited at $297 a month, because the unlimited sub-accounts let you take on clients without hitting a wall. If you only have one to three clients, Starter at $97 is enough to begin, and you can upgrade the moment you need a fourth sub-account.
The bottom line
GoHighLevel pricing in 2026 is simpler than it looks once you see what each tier is really for: $97 to start, $297 to scale clients, and $497 to turn HighLevel into your own software business. The plan fee is only part of the cost, so budget for usage and any AI add-ons on top, and pick the tier that matches your model rather than the cheapest number. If you want to know whether the platform is worth it before you pay, our take on whether GoHighLevel is worth it is a good next read. When you are ready, start your free trial here, and if you want the team behind 1,200+ agencies to build it with you, our LevelUp offer is live.
